Of course, Suoni’s “by artists, for artists” grit has also willed its vibrant and off-beat curation. This has set the festival apart since day one, making it the premiere event for testing boundaries through music. At the same time, Stimac and her team’s willingness to take creative risks with their programming set an interesting precedent for Montreal, which hasn’t always been the hub for out-of-town acts we know today.
“When Casa del Popolo opened in 2000, a lot of artists were actually skipping Montreal on their tour routes,” she articulates. “So, people would play Toronto… and they would play Boston… And eventually, [my partner] Pezzente reached out to his agent, who was managing a bunch of cool artists at the time, and was like, ‘Why aren’t these bands coming to Montreal? Why don’t we try having them come to Montreal?’”
From this phone call, Stimac and Pezzente went on to put together their first show with Scottish indie rock group Arab Strap at the newly opened Casa del Popolo. To their surprise, it sold out in 10 minutes.
“From that show and eventually starting to program at Sala Rossa across the street, we realized there was a demand for international touring artists here. Another major incentive [to book these acts], especially in the experimental and avant-garde worlds, was to invite them to Montreal in the first place.”
This effort has remained integral to Suoni’s raison d’être, and a way for communities, both local and international, to work together and “transgress the physical space” through creative innovation, according to Stimac.
While the definitions of experimental and avant-garde have evolved throughout the years, Stimac maintains that Suoni attendees can still anticipate generations coming together to appreciate underground and outsider art.
“The size of our rooms limit you to new and up-and-coming artists, or unheralded elders at the end of their careers. This year, we have three different groups performing who are in their eighties—and on the other end of the spectrum—local groups in their twenties performing and a piano recital for young kids who are just starting out. Inviting all ages has always been important to me because you can see the trajectory of their career, and that is impactful to so many.”
Likewise, the intergenerational aspect of the festival remains integral for Stimac, due to the universally transformative power of music.
“The release of listening to or making music can really heal trauma, and that’s the music I’m drawn towards. Whether it be the free jazz of my dad’s generation or the punk rock music of my generation… Music is made for liberation,” she explains. “My vision for the festival has always been challenging revolutionary good times.”
Expand your listening palette and attend this year’s edition of Suoni Per Il Popolo. The festival kicks off June 1st at Casa del Popolo. Tickets are available online below. Follow Also Cool on socials for more festival updates and coverage in the coming weeks.
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Zoë Argiropulos-Hunter (she/her) is the co-founder and managing editor of Also Cool Mag. Aside from the mag, she is a music promoter & booker, and a radio host & DJ.