From Bartender to Headliner: Montreal's Alix Fernz Turns Heads with Debut Album "Bizou" (Mothland)
Alix Fernz by Antoine Giroux
Alix Fernz is the beloved enfant terrible lighting a match on Montreal’s music scene. Formerly performing as Blood Skin Atopic, Alix Fernz is the moniker of 24-year-old singer-songwriter Alexandre Fournier. Arriving April 19th via hometown label Mothland, Bizou is Fournier’s debut album under this new alias.
On Bizou, Fernz leads us down a drainpipe into an unabashed, palpitating reverie of studded leather, troublemaking and lipstick-stained dive bar mirrors. Produced in the bedrooms of three different apartments, with vocals tracked on Fernz’s iPhone mic, Bizou fearlessly criss-crosses remnants of bratty 70s-punk with new wave romanticism in a blistering 32-minutes.
Bizou album artwork, credit: Alix Fernz & Nora Mejdouli
Mixed by Emmanuel Éthier (Choses Sauvages, Corridor, P’tit Belliveau, Population II), Bizou is Fernz’s first studio effort. After parsing over Bizou for nearly three years, Fernz is anxious for its unveiling at his album listening party this Thursday at Montreal nightclub Le Système.
“I got signed to Mothland after the album was done, but it's been worth the wait to release it for real,” says Fernz. “Teasing things out single by single has worked well, I saw the [streaming] numbers and I was like ‘holy crap!’” he laughs.
Beyond its subversive aesthetics, Bizou is a coming-of-age record for Fernz, expanding on his experiences and growing pains as a suburban outcast.
“Bizou has helped me a lot, as a period of self-learning,” explains Fernz. “A lot of the songs are angry and bring up a lot of unsavoury old feelings. I don’t like writing from the first-person, so I’ve created other versions of myself—personas—to write about the tough stuff and disconnect from my teenage years—trying to figure things out, feeling out of place in private school, doing drugs and shit. When I’m onstage singing these songs, I feel like another person, like someone else.”
The characters of Bizou come to life in the album’s accompanying music videos, where Fernz takes cues from latex magazines and 80s fashion to shapeshift from a nightmarish, botox-injected fiend to a lace-clad pierrot clown.
With the adoption of his new stage name, Fernz has already encountered significant milestones as he aims to take his musical career to the next level.
“I moved to Montreal when I was 17, and started making music shortly after as Blood Skin Atopic. Switching to this solo project has helped me evolve out of a little DIY guy, now that I actually have [a label] backing me up,” explains Fernz.
Fernz's it-factor has been established by his electric live sets attracting festival audiences, despite previously only having one single online. Since sharing “Wax”—the inaugural single from Bizou—in late 2023, Fernz has played POP Montreal, M For Montreal, Le Phoque OFF and Taverne Tour. In between, he’s gripped show-goers across Montreal’s signature stages and recently toured outside of Quebec for the first time.
Alix Fernz by Antoine Giroux
Along with his musical forays, Fernz is a tattoo artist by day and a bartender at Montreal venue L’Esco.
“I tell my boss [at l’Esco] all the time that I owe him my career,” says Fernz. “Meeting all these artists night after night is one of the main reasons that I can say that I am where I am. It’s priceless. I recently stayed after my shift to see Model/Actriz from New York after hearing their soundcheck and my mouth was like, watering the entire time,” he laughs.
With all the buzz surrounding Bizou’s arrival, Fernz has started to perceive a shift in his reputation from local bartender to micro-celebrity. “I still don’t know how to react when people recognize me from my shows at work,” he smiles. “Working at L’Esco is like the epitome of ‘Oh! I know you… but I don’t know from where?’” he adds. “I’m finding more and more people recognize me on the street from music than tattooing—I see my clients at the bar all the time. It’s definitely weird, but I enjoy it.”
Despite this, Fernz remains humble and committed to his creative growth. When talking about what’s next, he reveals he’s already got a new project in the works. Hinting at what the future holds, Fernz describes his new songs having more of a pop direction, but maintaining his signature oddball edge. “I have ten demos already. Bizou has been a huge learning opportunity for me in being able to work on music with other people and introduce [the project], but I can’t wait to work on something else!” he exclaims.
Catch Alix Fernz on tour this spring and pre-save / pre-order Bizou before its release this Friday!
April 28th - Toronto @ The Baby G
May 10th - Sainte-Thérèse @ Santa Teresa
May 16th - Montreal @ POW POW (album release show)
May 23rd - Chicoutimi @ Bar à Pitons
May 24th - Québec @ Le Pantoum
May 25th - Rimouski @ Bains Publics
Alix Fernz
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Zoë Argiropulos-Hunter (she/her) is the Co-Founder and Managing Editor of Also Cool Mag. Aside from the mag, she is a music promoter & booker, and a radio host & DJ.
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