Also Cool's M For Montreal Top Picks: Round One

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Witch Prophet by Francesca Nocera

Bringing together emerging and established artists from across Quebec, the country and beyond, the M For Montreal music festival kicks-off next Wednesday, November 16th, and runs until Saturday, November 19th, 2022. Celebrating its 17th edition, the anticipated event offers a rich program featuring more than one hundred world-class acts. Discover Also Cool’s choice selections from this year’s M For Montreal lineup below as we gear up for the festival just one week away! Listen along with our accompanying playlist.

Witch Prophet

Witch Prophet is the moniker of Toronto-based operatic soul and alt-R&B singer-songwriter Ayo Leilani. Adorning a golden fusion of jazz, hip-hop, soul and prophetic dreaming, Witch Prophet “[creates] music as a portal for self-growth and discovery.” The queer, East-African songstress and rapper’s sophomore LP DNA Activation—a powerful ode to her Ethiopian and Eritrean ancestral roots—was shortlisted for the 2020 Polaris Music Prize amidst widespread praise. Driven by a dedication to uplifting community in all facets of her work, Witch Prophet is also the Co-CEO of Heart Lake Records, an independent record label supporting LGBTQ+ women, non-binary, gender nonconforming BIPOC artists and allies creating hip-hop, R&B and soul music. Her next LP, Gateway Experience, is set to release in the spring of 2023; get a taste with her latest single “Back 2 You”. 

Witch Prophet plays Le Système on Thursday, November 17th, at 10:00PM.

Tickets available at the door.

Witch Prophet

Website | Instagram | Twitter | Bandcamp | Spotify

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Fernie by André Rainville

Fernie

Montreal’s West Island phenom Fernie won us over during his FME performance earlier this fall. Taking influence from soloists like Frank Ocean and Daniel Caesar, the Brazilian-Canadian singer crafts silky R&B that transforms a packed auditorium into a luxuriant cabaret listening-experience. Since releasing his debut album Aurora in September, the 23-year-old has been profiled by Cult MTL and graced the stage at this year’s POP Montreal festival. Capturing what it means to “leave your past behind, [find] hope and really [highlight] the struggles of believing in one’s self,” Fernie’s Aurora presents an ambitious trajectory for the up-and-coming artist. 

Earlier this week Fernie dropped a collaboration with fellow Montreal sweetheart Magi Merlin. Listen to their smooth new track “Dolla Bill” below! 

Fernie plays Le Belmont on Wednesday, November 16th, at 8:00PM.

Tickets

Fernie

Instagram | Bandcamp | Twitter | Spotify

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L E M F R E C K

L E M F R E C K

Newport-raised, and now London-based, L E M F R E C K has been on the rise in 2022. Following the release of his album The Pursuit—which was nominated for the 2022 Welsh Music Prize—L E M F R E C K  blends hip-hop, ragga, gospel, and the stories of his community to create a bold sound that is uniquely his own. Confessional in nature, L E M F R E C K’s lyrics feel like a refined stream of consciousness, processing experiences into a smooth flow. Often compared to Sampha and Pa Lieur, L E M F R E C K combines his grime upbringing with trained musicianship, independently bringing Welsh rap to the international stage. 

Catch L E M F R E C K playing at Quai des Brumes on Saturday, November 19th, at 9:30PM. 

Tickets

L E M F R E C K

Instagram | Twitter | Facebook | Spotify

Flara K by Philippe Thibault

Flara K

Sam and Collin, of Flara K, both born and raised on Montreal’s South Shore, have been releasing funky, introspective pieces regularly since their 2020 debut album Anxious, Irrational, Fashionable. With a vibey, indie-electronic, R&B and pop mix, they explore anxiety, dealing with personal vices, and tackling self doubt and distrust with vulnerability.  The duo is deeply rooted in Montreal’s music scene, collaborating with the likes of Mike Clay (of Clay and Friends), What if Elephants and Milo Gore. With Sam’s stellar vocals and Collin’s groovy, prominent bass (find him also playing alongside Edwin Raphael), their chemistry, on and offstage, is palpable. The duo is set to release new music with Oliver Forest on November 17th and are 1/10th of the Montreal “anti-pop supergroup” Saint Zenon.

Flara K plays Sala Rossa Wednesday, November 16th, at 11:30PM (free show).
Flara K

Website | Instagram | Twitter | Spotify

M For Montreal

Website | Instagram | Twitter

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Also Cool's FME 20th Anniversary Top Picks: Round Two

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OMBIIGIZI by Rima Sater

You thought we were done with FME top picks? Think again! The abundance of incredible artists playing the the festival this year made it impossible to fit all of our faves into one article. Honestly, two articles isn’t even enough but we’re doing our best to not overwhelm you.

To help you get into it (and maybe make that last-minute impulse festival pass purchase), we’ve also assembled an accompanying playlist to listen along as you discover our top picks.

OMBIIGIZI 

Together as OMBIIGIZI (om-BEE-ga-ZAY), Zoon (Daniel Monkman) and Status/Non-Status (Adam Sturgeon), steer Indigenous Futurism with their hard-hitting, yet vivid, unification of shoegaze, dream pop and post-rock. On their debut release Sewn Back Together, the pair establish a nurturing back-and-forth in sound and spirit, sharing stories of heritage, kinship and seeking truth through reviving and engaging Anishinaabe traditions in their creative process. Throughout Sewn Back Together, both melodic vocals and assertive spoken word lather in flanging drones and delicate, acoustic reveries. In Anishinaabemowin, ombiigiizi means “s/he is noisy,” and we couldn’t be more enthralled by the dynamism of distortion and murmurs these two have brought to the table thus far. 

OMBIIGIZI plays Diable Rond - 165 Avenue Carter on Sunday, September 4th at 6PM. 

OMBIIGIZI  

Instagram | Bandcamp 

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CDSM by Ben Rouse

CDSM 

Does anyone remember Pop Rocks candy? CDSM (Celebrity Death Slot Machine) embodies the same kind of fizzy spike: with convulsing, darkwave undertones flirting with disco indulgences. Based in Atlanta, the collective jolts with a circus-like frenzy that is irresistibly sinister. The group’s most-recent EP, Hell Stairs, spirals into a feverish affair between angry-robot instrumentals, sneering saxophone and bombastic rhythms. For fans of skull-crushing acts like Viagra Boys and Black Midi, queue-up and spin out with CDSM. 

CDSM plays the basement of Petit Théatre du Vieux Noranda - 112 7e Rue Saturday September 3rd at 11:59pm. 

CDSM

Instagram | Bandcamp 

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Pelada by Liza Kin

Pelada 

Montreal synth-punk fixture Pelada have gone viral in the nightlife canon after breaking out in their hometown’s warehouse afterhours scene in the 2010s. Composed of Chris Vargas and producer Tobias Rochman, the duo has garnered attention in diverse circles for their energetic and urgent arrangements dissecting power and injustice through pulsating, acidic agitation. Since their Soundcloud beginnings, Pelada have added notches to their raver belts since performing at the infamous Berghain, the iconic LGBTQiA2+ Zoom dance party Club Quarantine, and most recently, Primavera Sound. 

Pelada plays the basement of Petit Théatre du Vieux Noranda - 112 7e Rue Saturday September 3rd at 11:59pm. 

Pelada 

Bandcamp

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Magi Merlin by FENG

Magi Merlin

Is it any surprise that we’re excited to see Mag Merlin? We’ve been obsessed with her music and creative expansion as an artist since we first interviewed her in 2020. Her most recent album Gone Girl has brought her international stages, nonstop shows, and well-deserved recognition. We’re looking forward to reconnecting with this rising star and self-described “cheeky nihilist.” 

Magi Merlin plays Scène Fonderie Horne - Guinguette Chez Edmund, Chemin de la Grande Place Friday September 2nd at 8pm.

Magi Merlin

Instagram | Spotify

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NO WAVES

Barely old enough to get into the club, but punk enough to fill an entire skate park with moshing Montrealers, NO WAVES will play the closing party of FME. Known for their rowdy and respectful local shows, the group has been working hard to make a name for themselves these past few summers. With a sound that draws on 2014 surf rock and punk genres, NO WAVES is sure to shake Rouyn-Noranda to the core.

NO WAVES plays the basement of the Petit Théatre du Vieux Noranda - 112 7e Rue on Sunday September 4th at 11:59pm.

NO WAVES

Instagram | Spotify 

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Gloin by Nikki Dicunto

Gloin

Gloin is a four-piece noise rock group from Toronto, known for their cathartic live sets and eclectic songwriting. Their latest single “Shoot to Kill,” sets the tone for their upcoming debut album We Found This (to be released via Mothland on October 21st). It’s a discotheque-friendly post-punkish scorcher about breaking the monotonous working life cycle, drawing on influence from Sonic Youth, Pixies, and Battles. 

GLOIN plays at Cabaret de la Dernière Chance - 146 8e Rue on Friday September 2nd at 11:59pm.

GLOIN
Instagram | Spotify

FME

Website | Instagram | Facebook | TikTok

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FME Celebrates its 20th Anniversary with Animal Collective, Hubert Lenoir, Magi Merlin and More!

Have you been waiting for your chance to go to an incredible festival in a beautiful town in rural Northern Quebec? Well, now's your chance! FME is back and better than ever, returning for its 20th anniversary that fulfills not only your late-2000s indie dreams but also supports Montreal's up-and-coming talent. 

On September 1-4, 2022, FME strikes again with an eclectic selection of artists offering alternative, novel and singular music while presenting a diverse array of genres. In all, no fewer than 100 performances are taking place in the premium concert venues and other unique locations of Rouyn-Noranda. This year's headliner is none other than Animal Collective, who will play alongside Hubert Lenoir, Magi Merlin, No Waves, and many more.

At every edition, the FME team sets up a place at the centre of their main site, the Hub Desjardins. This year, thanks to the support of Desjardins, festival-goers will be able to get their bearings and profit from the many points of interest, featuring exciting new initiatives, including two "5 à 7" shows.

The hub will host kiosks from local stores, FME promotional items, and a bar fully stocked with regional products. There will also be kombucha with red fruit and black spruce flavours, courtesy of local company Ékorce from Val-d'Or. The Brasserie du Bas-Canada, situated in Outaouais, has created a pale ale-style beer for the festival's anniversary – Ultime. It will be available in limited quantities exclusively from the Hub Desjardins bar during the event.

FME has also set up a safe space with social workers from the Point d’appui and La Coalition d’aide à la diversité sexuelle de l’Abitibi-Temiscamingue.

Also Cool will be doing various coverage for the festival, including top pics, video recaps, a playlist and more! Passes for the 20th edition of FME are available via the festival's website. Keep an eye on FME’s Facebook, Instagram and Tik Tok for future announcements!

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Magi Merlin, Milk Jennings, La Sécurité and Scarlet Rae - Also Cool's Playlist Refresh

Magi Merlin via Bonsound

Do you feel like a new chapter of your life has begun, but you don't quite have the soundtrack for it yet? Look no further than Also Cool's Playlist Refresh, a bi-weekly quickie roundup of all the new music we're listening to right now.

Starting off strong with Magi Merlin's fiery new track, "Pissed Black Girl" (released on Bonsound). The cathartic dance anthem follows "Free Grillz" and channels years of pent-up frustration, transforming the anger of dealing with fake progressives into something ecstatic and life-affirming. Magi subverts the tired trope of the 'angry Black woman' through her lyrics as a means to empower herself.

Stay tuned for her upcoming EP Gone Girl, which draws inspiration from 90s house, drum and bass, Motown and acid-flecked hip hop.

Next up, franco art-punk outfit La Sécurité join our friends at Mothland and have shared their first single, "Suspens." Their music is equal parts jumpy beats, efficient minimal hooks and scratchy melodic spouts ran through a ubiquitous insomniac filter; the result of excessive exposure to La Grande Métropole's neon lights.

La Sécurité via Mothland

"Suspens" is accompanied by an official music video filmed all in one shot with handheld camera work. Éliane (a contemporary dancer, singer and musician) expresses her desire through movement to step out in the dizzy and electric nightlife. Watch the video below.

Speaking of nightlife, Milk Jennings has released his third single, "Downtown" (produced by Sam Cohen). It's a classic romantic indie rock love song about sweeping your partner off their feet and dancing the night away — a cliche that Jennings portrays through a different lens.

Downtown by Milk Jennings

In Jennings’ own words:

"I wanted to be cliche with the romance here because in truth, the song is coming from the lens of someone feeling depressed and distant in their relationship, and longing for those sweet and simple moments of romance and intimacy - but not having the energy, or will to make them happen. "Downtown" is a fantasy land - a place far from reality, where you can dance the night away with your partner. The last words in the chorus are - "Lately I've been lost in my mind / So meet me Downtown tonight." It's romantic, sad, apologetic, and hopeful all in one."

Milk Jennings' full-length album Sleep Talker is out June 3rd via Telefono (Digital), ORG Music (Physical), and Modern Sky (China).

Last but not least, we have Scarlet Rae's "Built to Spill," named after the 90s indie post-modern rock group. Scarlet's take on the iconic name follows the languid, shoegaze sound set in place by her previous singles "Seems Like Forever" and "Incandescent Wonderland".

Scarlet Rae by Jason Renaud

The single is accompanied by a music video that brings her sombre lyrics to life, shot on the streets of New York City by Kristen Jan Wong and Jeremy Reynoso. Lofi handheld camera work follows Scarlet through the subway and bars of the city while droning guitar and heavy drums balance delicate vocals. "But I'm built to spill, falling on my knees like a little girl / whisper in my ear how much I'm not real, woke up in the basement think I'm happier here."

"Built to Spill" is off Scarlet's upcoming album, set to release sometime this year.

That's it for this first edition of Also Cool's Playlist Refresh. You can listen along to our playlist on Spotify, and stay tuned for the next round of new tunes.

Malaika Astorga is the Co-Founder & Creative Director of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media strategist currently based in Montreal.

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Isabella Lovestory, Magi Merlin, and Mitch Davis Reignite Montreal's Music Scene (POP Montreal / Bar Le Ritz)

via Isabella Lovestory on Twitter

If there's one thing I know for sure, it's that Montreal is coming back to life. The streets may still be full of half-defrosted garbage, but the music scene is in full swing. I was feeling pretty discouraged about going out (as I'm sure many of us are), but the POP Montreal show at Bar Le Ritz last night reminded me why I love this city and seriously gave me hope for what's to come.

Mitch Davis by Richmond Lam

The show began with Mitch Davis, who brought a smooth and jazzy energy to the stage, having just returned from playing SXSW. By the end of their set, the venue was almost full, with friends slowly recognizing each other and reuniting after a long winter. (It's really hard to see who anyone is in the dark when everyone's wearing a mask — I had more than one "OMG, HI! I didn't know you were here!" moment.)

Magi Merlin by Feng Jiang

Magi Merlin was up next, having also just returned from playing in the States. From the beginning of her set, it was clear that something had shifted since the last time I saw her play. Magi has stepped into herself as an artist, bringing fiery confidence and maturity to her performance. Alongside her songs from her last release, "Drug Music," she shared some new music that embodies a heated punk-rock energy. Magi's band heightened this energy, amplifying her ability to transform her anger about racism, sexism, and fake friends into a mesmerizing performance.

Isabella Lovestory was the night's headliner and brought the pulse of the room to another level. It was my first time seeing her live, and it's safe to say that I'm obsessed. As a Mexican-Canadian, I've found the complete lack of any Spanish music genres and Latinx people in the music scene completely unacceptable, which is why I was excited to see Isabella gaining so much support. Her music intersects pop and reggaeton, making for a high-intensity performance. It's perfectly bitchy, and a great addition to any perreo playlist. If you're into La Goony Chonga, Ivy Queen, or La Materialista, you'll love Isabella Lovestory.

I was standing outside with some friends after the show, and someone said that this is the kind of show we'll look back on in five years with disbelief that all of these artists were on one bill for $13. I look forward to a Montreal music scene as diverse, high-energy, and community-oriented as this show was, and I expect nothing less from the promoters booking right now. The talent is here, and I think we've all had enough of all-white guy lineups.

Malaika Astorga is the Co-Founder & Creative Director of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media strategist currently based in Montreal.

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Sounds Cool 2021 (Also Cool’s Top Albums)

Illustration by Malaika Astorga

Once again, music has unsurprisingly gotten us through the year. Throughout the whirlwind of 2021, we here at Also Cool were lucky enough to discover a range of compelling releases across a spectrum of genres. What unites these projects is their radiance, their ability to captivate us through trials and triumphs and be a constant when seemingly nothing else was. In no particular order (except alphabetical), we’ve compiled a mix of stand-outs from our 2021 favourites. 

If you haven’t been introduced to these artists via our music section or radio shows on N10.AS and FSR, take a listen to our year in review. There’s something here for everyone, and maybe you’ll see one of your friends here, too – spread the love and send them this article to tell them that they are indeed also cool.  

We’d like to extend our gratitude to all the artists on this list for keeping us company through the last year. Our listening habits have been elevated and comforted by these selections, and we’re looking forward to what’s in store from here and beyond in 2022.

Whether experienced in-person during the brief resurgence of live music, or in solitude weathering out your headphones, here’s to music for filling the void in the best way possible. 

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Sounds Cool 2021 (Also Cool’s Top Albums)

Ada Lea - one hand on the steering wheel, the other sewing a garden (Next Door Records / Saddle Creek)

Interview with Ada Lea by Malaika Astorga (October 21st, 2021) 

“The introspective folk/pop songs walk with you through the process of finding your identity and losing it again to someone who's not worth it, daydreaming about life in other cities, and wondering when to go home again.”

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BACKXWASH - I LIE HERE BURIED WITH MY RINGS AND MY DRESSES (Ugly Hag Records)

Interview with Backxwash by Zoë Argiropulos-Hunter and Rebecca L. Judd (June 20th, 2021)

“With I Lie Here, BACKXWASH claims her title as contemporary hip-hop’s greatest force to be reckoned with, and we are celebrating her reign.”

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Bnny - Everything (Fire Talk)

Interview with Bnny by Malaika Astorga (August 20th, 2021)

“Written in sessions that span several years by singer Jess Viscius as she processed the death of her partner, the album is a chronicle of love at its most complex and loss at its most persistent.”

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Clairo - Sling (FADER)

“On her second album, reluctant Gen Z ambassador Clairo turns back the clock, embracing classic touchstones of 1970s folk.” — Cat Zhang, Pitchfork

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Das Beat - Identität (Arbutus Records)

Interview with Das Beat by Zoë Argiropulos-Hunter (June 3rd, 2021) 

“In four flawless tracks outfitted with celestial atmospheres and pulsating undercurrents, Identität offers a dioramic perspective of the couple’s intimate creative dynamics, backdropped with the essence of Berlin’s esoteric nightlife.”

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Dish Pit - DIPSHIT (Self-Released)

“Following the sudden closure of their record label, Montreal-based DISHPIT's long-delayed debut album is finally seeing the light of day as the band begins working on the follow-up. DIPSHIT — recorded with veteran producer Steve Albini — unleashes a devastation of post-punk and lo-fi grunge upon the world.” — Matt Owczarz, Exclaim!

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Dorothea Paas - Anything Can’t Happen (Telephone Explosion)

Interview with Dorothea Pass by Zoë Argiropulos-Hunter (May 7th, 2021)

“On her new LP Anything Can’t Happen, Paas illuminates how she came to define success as encountering and reconciling self-discovery through her work, all while establishing growth on her own terms.”

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Ducks Ltd. - Modern Fiction (Royal Mountain)

Interview with Ducks Ltd. by Malaika Astorga (August 17th, 2021) 

“Toronto's Ducks Ltd.'s new single How Lonely Are You? is the perfect soundtrack for your mildly existential end-of-summer playlist.”

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Hildegard - Hildegard (Chivi Chivi / Section1)

Interview with Hildegard by Malaika Astorga (June 8th, 2021)

“Their debut record has been described as the result of merging their identities, coupled with a complete loss of ego. The result is a beautiful and experimental eight-track experience, documenting the creative bond they share.”

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Jane Inc. - Number One (Telephone Explosion)

Interview with Jane Inc. by Zoë Argiropulos-Hunter 

“Building off samples, break-beats and Ableton tutorials, Jane Inc.’s debut Number One serves as a reminder that Bezic is no one-trick-pony.”

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Kekko - Dreaming Life (Spirit Goth Records) 
Interview with Kekko by Zoë Argiropulos-Hunter

“If not already evident by the band’s namesake —which combines the last names of the husband and wife duo, Tim Kek and Cherie Ko— Kek’s lush atmospherics intertwined with Ko’s ethereal vocals manifest a radiance unique to a soulmate connection.”

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kolenżanka - Place Is (Bar/None)

Interview with kolenżanka by Malaika Astorga (June 16th, 2021)

“To leave an old life behind and begin a new one is an anxiety-inducing and transformative process that Phoenix-born and NYC-based singer kolenżanka has mastered.”

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L’Impératrice - Tako Tsubo (microqlima)

Interview with L’Impératrice by Zoë Argiropulos-Hunter (May 22nd, 2021)

“L’Impératrice’s latest venture is a shimmering think-piece on life’s ever-perplexing phenomenon of broken-heart syndrome, which derived from the name Tako Tsubo (meaning “octopus trap” in Japanese).”

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Magi Merlin - Drug Music (Self-Released)

Magi Merlin “Mock Meat” review by Malaika Astorga (February 23rd, 2021) 

“A little spooky, a little bit sultry, Magi Merlin's "Mock Meat" draws you in with textured sounds and silky vocals.”

Magi Merlin Drug Music premiere by Zoë Argiropulos-Hunter (March 5th, 2021) 

“Throughout Drug Music, Magi Merlin owns her truth between entrancing beats and smokey basslines, while getting hot and heavy with lush vocal harmonies and a playful raspiness.”

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May Rio - Easy Bammer (Dots Per Inch)

Interview with May Rio by Zoë Argiropulos-Hunter (June 22nd, 2021) 

“Much like its origin story, May Rio’s Easy Bammer documents and celebrates the romantic unexpectedness of everyday life.”

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Motorists - Surrounded (Bobo Integral / We Are Time / Debt Offensive)

Interview with Motorists by Malaika Astorga (September 16th, 2021) 

“Comparable to various eras of punk, jangle rock, and mid-2000s Canadian indie rock, Motorists express their struggles with isolation by pairing a post-punk vocal tone with optimistic and upbeat melodies.”

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New Chance - Real Time (We Are Time) 
Interview with New Chance by Zoë Argiropulos-Hunter (July 28th, 2021) 

“On her latest offering Real Time, Cheong brings her reflections on nature’s abstract cycles to the forefront, between spellbinding textures and an eclectic sampling of everything from Calypso percussion to a sunrise rooster crow.”

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Ouri - Frame of a Fauna (Born Twice / Lighter Than Air) 
Interview with Ouri by Rebecca L. Judd (October 30th, 2021) 

“Marking the latest notch in Ouri’s belt, Frame of a Fauna carefully wields experimental and classical curiosities to seek deeper truths between the bars.”

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Oxford Drama - What’s The Deal With Time? (Self-Released)

Interview with Oxford Drama by Rebecca L. Judd (July 7th, 2021)

“Inspired by the never-ending mazes of modern technology and society, the duo – consisting of Małgorzata Dryjanska and Marcin Mrówka – transforms crushing emotions and uncertainties into a musical experience that transcends the turmoil.”

Oxford Drama “Too Busy” video premiere by Malaika Astorga (December 9th, 2021)

“Although it may seem like everyone else has their lives together, they're probably just good at keeping a curated online presence. Our Polish pals Oxford Drama encapsulate this chaos energy perfectly in their music video for “Too Busy”, a single off their recent album What's The Deal With Time?”

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PACKS - Take The Cake (Royal Mountain / Fire Talk) 

Interview with PACKS by Zoë Argiropulos-Hunter (May 17th, 2021) 

“Toronto’s PACKS are filling an indie-rock void with their sound that is equal parts laid-back and jangly, while also sophisticatedly pensive and bright.”

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PinkPantheress - to hell with it (Parlophone) 

“The 20-year-old UK producer broke out on TikTok with snippet-sized songs that ache with nostalgia for the recent past. Her intimate, lived-in music succeeds where cheaper imitations fail.” — Arielle Gordon, Pitchfork

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Yves Tumor - The Asymptotical World (Warp Records) 

“Even on a brief EP, Yves Tumor’s prismatic world seems to get bigger as it mutates into certain conventions of goth rock, dream pop, and shoegaze.” — Sasha Geffen, Pitchfork

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Listen to our year in review below!

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Digital Sleepover 2 Interview: Magi Merlin, Mags, and Naïka Champaïgne on Hip-Hop Culture, Soul, RnB and more

Have you heard? We're having a sleepover, and you're invited! Digital Sleepover 2, is our latest upcoming collaboration  Hip Hop You Don't Stop and Strange Froots. On September 19th at 8pm EST we'll be livestreaming a roundtable panel disucssion from the Also Cool HQ with JU!CE, Khadijah, Faneva, and Magi Merlin, followerd by an online dance party.

As we did with our previous Digital Sleepover, we're raising funds for our communities: half of the proceeds will be donated to Maison d'Haiti to help with relief efforts in recovering from the earthquake, and half will go to sustaining the ongoing work of Also Cool (staff, web maintenance, etc.), at the very kind request of the Strange Froots crew. You can donate to the fundraiser here.

In anticipation of the event, we caught up with Mags, Naïka Champaïgne, and Magi Merlin to chat about Hip-Hop culture, different genres, and more. 

Mags & Naïka Champaïgne of Strange Froots

Malaika Astorga for Also Cool: Can you tell us a bit about your relationship with Hip-Hop, R&B & Soul music? 

Magi Merlin: Growing up, my parents mostly played classical music when I was around. I also heard some old-school R&B from my dad and some pop stuff from my mom, but my parents were never that music-oriented. So, as I grew up, and after realizing that I wanted to pursue music, I made sure to listen to all genres of music in an attempt to find what resonated with me the most. I naturally found myself drawn to Neo-Soul, alternative R&B, and Hip-Hop; the voices in these genres really spoke to me. Being a blank slate and not having much outside influence in what I was listening to at a young age almost made my connection to these genres stronger because it felt like we chose each other.

Naïka Champaïgne: My relationship with Hip-Hop, R&B and Soul has been through the sounds being played in my house. My mom had numerous R&B CDs, Hip Hop CDs and was a HUGE fan of Prince. Hearing soul and R&B specifically on Sundays meant my mom was cleaning. It just always has been part of my life. I can’t tell you when, where or how it was brought to my life because it’s just always been there. 

I have a really intimate relationship when it comes to those genres because I always wanted to know more; who sang this? Who wrote this? Who sampled this? Who composed this? What are the different ways they performed it? My mom sometimes would be surprised that I knew this artist, because I was not born during their time, but I was just a kid (and always am to this day) that searched for the artist. I started their discography from the beginning to the end, with the artist’s bio, with the album bio, creative process, writing process and lyrics all open next to me while I listen to the songs, in order to fully grasp the music. My relationship with Hip-Hop, Soul and R&B differs in terms of what/who I’m composing for.

With Strange Froots I focus a lot more on Hip Hop ways of writing and flowing and the more 2000s girl group R&B vocals harmony, and as a solo artist I focus more on the Soul vocalization and melody composition.

Mags: All of the Hip-Hop and RnB I grew up listening to I got from my older siblings, mostly when they would pick me up from school or when I had to tag along with them and their friends hanging out in the 90s, if not simply from having MTV or VH1 on the tube. My family also was really REALLY big on CDs and cassette tapes; my earliest memories of those include TLC’s CrazySexyCool, Michael Jackson’s Dangerous, Brandy’s debut eponymous album, Whitney Houston’s My Love Is Your Love, and the soundtrack to the 1995 film Waiting to Exhale (which included a lot of the aforementioned artists on top of introducing me to some of RnB’s staples like Toni Braxton and SWV). My dad was a huge part of my musical upbringing, in many genres, but he bought me my first CDs when I was in elementary school: Nelly’s Nellyville (which is all Hip-Hop with a few Cedric the Entertainer skits), and the soundtrack to the Will Smith 1999 film Wild Wild West (which was mostly Hip-Hop, with a bit of RnB and Latin-infused music). 

Within Strange Froots I’d say a lot of my artistry as an MC is heavily influenced by Missy Elliott, as a singer I might say Brandy, Nelly Furtado and Destiny’s Child (especially for harmonies), and as a group member overall influenced by TLC who often merge genres.

via Magi Merlin

Also Cool Mag: Have you found that RnB & soul music are often considered hip hop? Why do you think people want to expand the definition of hip hop?

Magi Merlin: I have not personally considered these genres a part of Hip-Hop at all. When people lump genres like these together, it is partially because a large portion of the R&B and Soul community collaborates with the Hip-Hop community. There is a reoccurrence in the names associated with each other, so people may make a subconscious combination of all the people they've seen together, regardless of genre. However, I also feel like it also might be rooted in an assumption that because most people participating in these communities are BIPOC, there is an assumption that they all participate in the same space.

NC: I find that R&B and Soul have been considered to be Hip-Hop because they are Black music. Hip-Hop, R&B and Soul are Black music. Hip-Hop beats sample a lot of R&B and Soul music. And I think the reason why people want to expand the definition of Hip-Hop, it recreates familiar Black sounds into an entire culture of being more vocal, direct about what is on their mind. Hip Hop is a way for Black people to express so much. There is something very ancestral about Hip-Hop while also very much grabbing the old to create something new, to redirect something to a new lens but honoring what came before us, what is now and what could be and that is why Hip-Hop is always expanding and people want to expand it.

Mags: I think there is a double-edged sword to bunching soul and R&B music in with Hip-Hop. On the one hand, it makes complete sense that so many of our diasporic rituals, social cues, cultural references, schoolyard antics and the like all come from these genres, and especially so from the 1970s to the early 2000s; on the other, this expansion allows for non-Black entities to further homogenize us and place labels on us that may not even apply. 

Strange Froots in our early days (before we started regularly rapping) would often get booked on lineups that didn’t make sense for us at the time, simply because we were three Black kids from a youth center in Cote-des-Neiges performing over beats, regardless of whether we were singing or doing a form of poetry. There is a correlation between Hip-Hop, Soul and R&B to the point that they often are categorized under the “urban music” genre, for obvious reasons; that doesn’t make them the same, and folks would be wise to know the difference. It’s also worth noting just how much overlap and collaboration there is between R&B artists and rappers, such as Ja Rule and Ashanti. RnB hooks and interludes over rap songs were all the rage in the 90s and early aughts.

Mags & Naïka Champaïgne of Strange Froots

AC: Do you think that the different genres have been gendered at all? Or hold any specific perceptions? What has your experience with that been like?

Magi Merlin: For sure, I think that Hip-Hop is predominantly occupied by men. Obviously, this is changing, and there is a visible shift, but I think that both Rnb and Hip hop were very gendered. I personally am very lucky to not have any negative experiences in the genre that I occupy space in. I am not a rapper, but I do feel like female rappers might have a harder time and may feel like they need to "prove" themselves in order to be respected by their male peers. Of course, this is usually the case in any career field dominated by men so Hip-Hop, producing, songwriting is no different!

NC: I do think they are extremely gendered– and if we are moving away from being extremely gendered we are still holding heavily onto the binaries of gender expression (feminine and masculine). And that also ties into colorism. Light-skin Black folks who are R&B and/or Soul artists will get more recognition, more clout, more opportunities because R&B and Soul are perceived to be more soft, more palatable to popular culture, and more feminine. That is highly linked to skin colour; colonialism and white supremacy see anything that is closer in proximity to whiteness to be more soft, good, gentle and dark skin to be aggressive, hypermasculinized, harsh (and that is also why dark-skinned femme and the standards of beauty and desirability do not favour them at all). You will not see as many dark-skinned Black folks in the R&B and Soul genre at the top.

Mags: I think the gendering of the genres also extends to the audience on top of the artists. There’s this idea that rap music is known for expressing a lot of bravado, material wealth and is more explicitly sexual, which not only reaches mostly men in terms of aspirations and relatability, it can be often paralleled to the dehumanization of dark-skinned folks, whereas many R&B songs are made up of more romantic or melancholic content, that feminine audiences find appealing. All of this typically applies, even if the RnB singer is on the darker end of the spectrum (eg. Omarion, Mario, Joe...), or the rapper on the lighter end (Ludacris, Nelly, etc). As I mentioned before, many R&B artists would be featured guests on rap songs, and more often than not, if the genders were different, it was a light-skin female RnB singer over a dark-skin male rapper’s song, furthering the image of near-subordination from the former. 

In my experience, while Strange Froots was in its infancy, many of the girls that came through to NBS Studio (where the group was born) were asked to simply sing while the boys did their raps. Even now, I’m not sure I can think of a Froots song where I sang more than the others rapped (lol); maybe that’s something I need to work out in my subconscious.

via Magi Merlin

AC: Who are you most excited about in Montreal's hip hop, RnB & soul scenes?

Magi Merlin: I love FERNIE!! They are super fantastic RnB such a sweet ass VOICE! I've been super into Skiifall lately as well. Not sure if Kayahoax falls under hiphop, maybe experimental rap but she's sick too! Also always listening to jamvvis and DO, The Outcast.

NC: OOOOH okay so Backxwash, Malika Tirolien, Shem G, Elle Barbara (‘Délice Créole’, love the Disco Soul vibes), and Elena Stoodley.

M: I think Janette King is someone who tows the Hip-hop/R&B line so beautifully, Shah Frank is another RnB artist people ought to look out for. A lot of people know Basics for his rap career but did y’all know this man can sing??

Tune in to Digital Sleepover 2 on September 19th at 8pm EST.

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Hot Girl Summer Begins with Magi Merlin's "To The Beach"

Magi Merlin by Lawrence Fafard

At this point, you probably already know how much we love Magi Merlin and her incredible artistry. She's quickly become Montreal's up-and-coming musical sweetheart and is set to take on the rest of the music industry very soon. We covered her EP Drug Music earlier this year, as well as her surrealist music video for Mock Meat.

So why am I gushing about Magi again? Well, she's just released “To The Beach,” the first song off of her upcoming EP, which is part of a larger series of releases entitled Weather Music. But don't let the summery title deceive you; this honey-smooth track is yet another peek into the singer's healing process, focusing on the relationship that she has with her father, someone she chose to remove from her life due to a difficult past.

Described as "neo-soul" and "alternative R&B," Magi is paving her way with yet another evolution to her sound. I caught up with her to chat about the track and Hot Magi Summer 2021.

To The Beach artwork via Magi Merlin

Malaika for Also Cool: It seems like with each season, you continue to transform yourself as an artist. Can you tell us about the meaning behind the visuals for the song? 

Magi Merlin: Yes! It honestly comes as a surprise to me. I want to depict metamorphosis and change with each release. It's all active, genuine change. I feel like with every release I become more confident in my work and myself. 

When it comes to the visuals, the concept is to depict power through vulnerability. Removing layers of clothing is a metaphor for taking down protective walls and finding strength in that vulnerability. It was interesting to strip down to nearly nothing in front of an entire crew, a testament to me actively practicing what I am preaching (hehe). 

Also Cool: There's a reoccurring theme throughout your music of growing out of relationships that no longer serve you. Has this been a conscious choice, or is it a natural part of your healing process to turn complicated feelings into your art?

Magi: Turning difficult situations in my life into music has definitely become a part of my healing process. It's funny; when I'm in the middle of dealing with a tough situation, I usually find I'm too emotional to write about it. I've noticed that once I've cleared the initial brunt of my emotions and can look at the situation clearly, I can turn it into something tangible. I know that I am nearing a stage of healing when I am clear-headed enough to write about painful or difficult situations. 

AC: Tell us about your collaborators on the song and the video. Who are they, and how did you start working together?

Magi: Funkywhat produced the song (along with pretty much every other song I have out right now)! I met him through Instagram three years ago (of course) and have been working with him regularly ever since. 

Mailis Roy-Lessard directed the music video. It was my first time working with her and the rest of the team, and it was fantastic! I loved being on set and being guided by Mailis. It was such a cool experience that I'm still hyped about.

AC: I'm personally really interested to know what kind of music you're listening to right now.

Magi: I've been listening to a lot of Wizkid and Burnaboy lately. They've been on repeat for the past few weeks! I think it's the change in weather; warm weather calls for Afrobeat.

AC: Will Summer 2021 be a hot Magi summer? Are you playing any shows? Will we be blessed with more music? 

Magi: Omg, hahaha, HOT MAGI SUMMERRRRR! I hope so! I've got an EP coming out this summer that I am insanely excited about. It's some of my favourite work so far, and I can't wait to share it with you. 

I'm also set to play la Grosse Lamterne in August. After playing Santa Teresa fest, I'm SOOOOO excited to play more live shows! Hot girl summer has commenced.

Watch To The Beach below

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Malaika Astorga is the co-founder of Also Cool. She is a Mexican-Canadian visual artist, writer, and communications specialist currently based in Montreal.

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Magi Merlin Reveals Surrealist New Video for "Mock Meat"

If you could visualize personal growth, what would it look like? For Magi Merlin, i's a shimmering gold and blue haze of past versions of yourself, swirling to culminate into something new and more beautiful than ever before.

Today Montreal's rising indie sweetheart Magi Merlin releases her official music video for “Mock Meat” in collaboration with director Laurent Malo. According to Magi, "I wrote ‘Mock Meat’ after removing myself from a toxic and unhealthy friendship. I wanted to protect myself while at the same time making sure to be introspective and self-critical. I found it easiest to do this through songwriting. ‘Mock Meat’ and my entire EP Drug Music is essentially my attempt at developing into a more badass person. My music documents my personal growth, my journey to bad-assery."

On the video, Malo comments: "The concept for the video emerged from Magi's original cover idea for the EP. I was inspired by the eeriness and sensuality that emanated from the track. We wanted to show Magi's badass, powerful side while juxtaposing it with vulnerability. We kept the blue tritone of the EP's cover for the video's colour theme as well as mixing it with a yellow sepia tritone to continue to play with opposing sides (light and dark, weak and strong, cold and warm). The effects used for the video are a mix of slit scanning, bulging, time displacement and turbulent displace."

We got a taste of the surreal with her last video for “Walking To The Dep,” but this release is on a whole new level. Shimmering illusions of former identities, lava-red high heels that elevate her to the stars and more are waiting for you in her new video.

Watch “Mock Meat” now.

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Malaika Astorga is the co-founder of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media specialist, currently based in Montreal.

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Premiere: Magi Merlin Sets the Record Straight With New EP "Drug Music"

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Drug Music cover by Laurent E. Malo

Magi Merlin has arrived with her highly anticipated sophomore EP Drug Music. Produced by her right-hand collaborator Funkywhat, Drug Music settles the dust around Magi Merlin’s reservations on themes of racial identity, love and personal growth, to which she comments: “I wrote the Drug Music EP as a way to process and reflect on some of my heavier emotions. It is some of my favourite writing and I think that it grew into a piece of work that successfully embodies feelings of affliction and confusion but ultimately acceptance.”

Throughout Drug Music, Magi Merlin owns her truth between entrancing beats and smokey basslines, while getting hot and heavy with lush vocal harmonies and a playful raspiness. We love nothing more than a sound that stands its ground while flirting with the listener to come a little closer; and such is the dance of Drug Music.

TDLR: This album is hot and if you don’t immediately listen to it after reading our review, it’s your loss. Thank you Magi Merlin for melting away the grey Winter slush, even just inside our shivering apartments — for this we are indebted to you.

Listen to Drug Music below

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Zoë Argiropulos-Hunter (She/Her) is the Co-Founder and Editor of Also Cool Mag. Aside from the mag, she is a music promoter & booker, radio host & DJ, and a musician.

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Magi Merlin's New Track "Mock Meat" is Realer Than You'll Ever Be

Mock Meat cover art via Magi Merlin, by Laurent E. Malo

A little spooky, a little bit sultry, Magi Merlin's "Mock Meat" (prod. Funky What) draws you in with textured sounds and silky vocals. The track is less of a departure from her last single, "Walking to the Dep," and more of an evolution point for Magi Merlin as an artist.

I caught up with Magi about "Mock Meat" and got to dive a little deeper into the song's meaning and her preference for vegan protein alternatives.

While we were chatting about her new track, she explained that it was not only evocative of the heavy wintery energy we've all been feeling but of a failed friendship as well. She shared that the song was her way of processing the hurt it caused while still knowing that she had made the right choice by setting these boundaries.

Via Magi Merlin

We empathized with each other about the process of realizing that a friend may not have the best intentions for you and the sadness of realizing that it's time to let them go for your own good. We're taught to break up with a partner when the relationship goes sour, but when it comes to ending friendships, especially creative ones, things get a little more complicated.

While the song may be evocative of the cold, heavy feelings we're all going through, it's a beacon of promise for the undoubtedly excellent album to come. As Magi Merlin continues to grow as an artist, it's no doubt that her creative career will blossom with her. She's one of our top artists to watch this year, and that's not a compliment we hand out freely.

Oh, and in case you were curious, Magi Merlin has confirmed that Beyond Meat Sausages are her #1 type of mock meat. "I could eat those literally every day, no exaggeration. They have a legit sausage texture and flavour. UNBEATABLE." @ Beyond Meat, we're open to sponsorships.

Listen to Mock Meat below and keep an eye out for Magi Merlin's upcoming EP Drug Music, to be released March 5.

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Premiere: Magi Merlin's Walking to the Dep

Magi Merlin by Lawrence Fafard

Whenever I've moved to a new neighbourhood or started a new phase of my life, I often romanticize my new daily routines—walking to the dep, going to the grocery store etc.

Often I'll be listening to my favourite music, or sometimes I'll even dress up a bit to motivate myself to get out of the house. I guess that's what TikTok would call being the main character.

Magi Merlin's new music video for her track "Walking to the Dep" is exactly that. It's a perfect fusion of the dreamworld going on in your head, mixed with the most mundane but comforting of routines.

I spoke with her about her artistic career, inspirations on a cold November night. Tune in to our N10.as show next Thursday at 8pm EST to hear the full interview, and be sure to check out her new music video below. 

Malaika Astorga for Also Cool Mag: Thank you for being a part of Also Cool! Why don't you tell us a bit about who you are and what you do?

Magi Merlin: Hey, I'm Magi Merlin! I'm a singer-songwriter based in Montreal, Canada. I would describe my music as an alternative RNB Neo-soul, but I've recently discovered that I'm branching into different genres. So maybe like RNB fusion. Yeah, let's say that. (laughs) 

Also Cool Mag: That's so fun. So did you grow up in Montreal? 

Magi Merlin: So, funny story, not really. I grew up in Saint-Lazare outside of Montreal, so it's actually quite boring. I went to school in the West Island, and I moved here for university, which I've now dropped out of. So now I'm just here, which I like.

AC: What were you in school for initially?

Magi Merlin: I was in computational arts, which involved graphic design and website development. 

AC: What has your experience with the music/creative scene been like? 

Magi Merlin: I've been making music for my whole life, which I feel like a lot of people say. But it started with me teaching myself how to play guitar, so very indie.

Once I moved to Montreal, that's when I started to understand what kind of music I wanted to make. Also, by being in Montreal, you're just closer to the scene. It makes it so much easier to get into contact with people, and I feel like I could like to grow as a musician after moving.

AC: Did you start going to shows here? How did you end up finding the scene? 

Magi Merlin: Okay, so I actually have a clear origin story. In 2017, I had I ripped this song from a producer called WunTwo. I had taken one of his tracks and wrote on it, and put it out on SoundCloud. 

I made a music video for it, which started getting a bit of traction, and this guy found my music. He introduced me to his friend funkywhat, and that's who I make all of my music with now. We've just been working together consistently for the past three years, and I even lived on the same street as him in NDG for a year.

AC: One of the things that I enjoy about Montreal is that you can see people around really easily, and that's a huge contributing factor to the scene. You see people at shows, but you also see people when you go out for a coffee, or you run into them sitting on the sidewalk, eating a sandwich. 

That kind of casual interaction is definitely responsible for a lot of my friendships and collaborations and discovering new aspects of the city. 

Magi Merlin: Yeah, it almost prompts inspiration. It prompts your creativity. It's just like a good-ass place to be. 

Magi Merlin by Yusuf Victory

AC: So I read that you've played quite a few shows. How do you like performing live, and how has that changed over time?

Magi Merlin: Confidence is a big part of it, getting used to knowing what I feel like and how I sound on the stage. There are older videos where I'm barely moving on stage versus more recent videos where I'm flowing a lot more; there's a lot more movement.

AC: Do you have like a favourite venue or like a favourite show that you've played?

Magi Merlin: I really liked the one I did recently for Slut Island. It was a bit weird cause everyone has masks on and all that, but I really liked Sala Rosa as a venue. 

AC: I miss that place. That kind of leads into my next question. I was watching the music video, and since I live in the Plateau I was super excited to recognize all of the locations. Is there any reason why you chose this neighbourhood in particular?

As I watched it, I found it made me think about all of my different apartments and how emblematic routines like walking to my dep would be of specific eras of my life.

Magi Merlin: I feel like in Montreal, you fall into these little routines. Deps are everywhere, but you always kind of have that one that you go to regularly. 

The song just ended up being super Montreal. It's my version of a love song. One of my love languages is gifts, but it doesn't have to be a big thing. Going to the dep and getting me like a bag of chips means a lot. I was trying to put that in a track, that homey, comforting feeling.

AC: How would you describe Montreal to someone who hasn't been here or wants to move here?

Magi Merlin: It definitely depends on the area. Right now, I live downtown, which I would describe as casual shopping, Urban Outfitters kind of vibe. But in the Plateau, it's very homey. It's very, "Going out to a cafe, chilling with your friends, reading a book, tote bags."

AC: That's so funny. When I moved to Montreal, any idea that I had that I'd ever use a purse again was gone. Tote bags from the grocery store became my go-to, and now I have way too many but also keep buying more.

So, I'm interested to talk about who inspires you. Where do you find inspiration? 

Magi Merlin: I've been super inspired by existentialism lately. I've been reading a lot of books, most recently A New Earth by Eckhart Tolle. 

I'm also super into movies. I am obsessed with this app called Letterbox. I'm on it just as much as I'm on Instagram. It's like basically this bank of just every movie ever, but not to watch the movie. You can read about the movies and then you can organize them into little lists. It's great for organization, I highly recommend it. 

I watched movies a lot growing up, and I was introduced to The Go Goo Dolls because I watched Treasure Planet. More recently, I watched The Queen's Gambit on Netflix, which was bonkers. That stayed with me for a few days afterwards. I also really liked Honey Boy by Shia LaBeouf, Hereditary, and My Cousin Vinny.

AC: Do you have any like favourite poets or books that have stood out to you in the last little while?

Magi Merlin: Yeah, Nejma by Nayyirah Waheed. It's really pretty and very direct. I like poetry that doesn't complicate things too much, but it makes you think about a situation in a new way.

AC: Who have you been listening to lately? 

Magi Merlin: This past week, I've been listening to In Rainbows by Radiohead. I'm also super into Mk.Gee's "A Museum Of Contradiction," and then older artists, like The Spinners and John Coltrane.

AC: How do you want people to feel when they listen to your music?

Magi Merlin: I want people to feel cool. Often, when I'm listening to music from various artists that I enjoy, that's what I feel like. To be able to give that to somebody else would be the ultimate goal.

Watch “Walking to the Dep” by Magi Merlin below

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