Now this is an event you won’t want to miss! On Thursday November 26th, the Hip Hop You Don’t Stop festival and Loop Sessions will be collaborating to create an innovative concept: a rap cypher over freshly produced beats. A handful of beats will be selected from the previous night (the 50th Loop Session on Wednesday November 25th), and 8 MCs (including Hua Li, Basics, Kayiri, SLM and more) will spit their best bars or freestyle to each track in a set of rounds. Expect guest appearances from producers, crate providers, and a fantastic conclusion to the #DigitalPlanet edition of Hip Hop You Don’t Stop! Guess what? You can tune in and enjoy all the impromptu hip-hop right from the comfort of your own home!

We got the chance to chat with Viv Imara, Hua Li and Sabrina Sabotage, and SLM four local artists participating in this year’s collaborative event. Viv Imara and Sabrina Sabotage are regular “loop sessioners,” and Hua Li and SLM will be two of this year’s MCs! Check out our interview below to meet these artists on this year’s lineup, and hear their thoughts on the Montreal hip-hop scene going digital for festival and cypher like no other.

Zoë Argiropulos-Hunter for Also Cool: Hi everyone! Thank you so much for chatting with Also Cool. To start, can you introduce yourselves to our readers and tell us about how you're involved with the Hip Hop You Don't Stop festival and/or the Loop Sessions beatmaking series?

Viv Imara: Thank you so much for having us! My name is Viv Imara and I am a Colombian-born producer, photographer, graphic designer and actress making beats since 2013. I began uploading instrumentals to SoundCloud in 2017 to show friends what I was up to, when a sudden influx of plays caught me by surprise. It was then that I realized strangers wanted to listen to what I was making! That motivated me to get serious about it. I started experimenting with different styles and gained more confidence in my production chops. The first time I participated in Loop Sessions was about a year and a half ago. I was unreasonably nervous and almost bailed, until Nick Wisdom motivated me to give it a shot. He connected me with Dr. Mad, who became my beat father. Magnanimous is my beat uncle. I love them both to bits. Since then, I’ve participated many times and enjoyed the challenge.

Hua Li: I’m the woman behind alternative hip hop project Hua Li, Symposium Director at POP Montreal festival and I’m one of the hosts for LANDR Audio’s music education video series. I’ll be one of the rappers at the Hip Hop You Don't Stop festival and the Loop Sessions cypher.

Sabrina Sabotage: Holà! I’m Sabrina Sabotage. I was a singer-songwriter, performer (mostly in the Franco scene) and DJ for years, but have been doing almost exclusively music production and sound design for the last 3 years in my studio. I’ve known the guys for a long time now from the DJ scene, and they asked me years ago to participate in the Loop Sessions events. While it really interested me, I guess I wasn’t feeling too comfortable going - is it the “[female artist"]” thing? I don’t know. But I never had bad experiences with this gang, I’ve always felt like we had mutual respect for one another!

SLM: Hey, it's SLM, thanks for having me. I'm about to be a performer in the upcoming Loop Sessions cypher goin' down this Thursday on @hhydsmontreal FB Live

Also Cool: How has the pandemic impacted your approach to your craft and performance style, as well as your relationship with local creative circles?

Viv Imara: I’m a homebody, so the pandemic has only given me better reasons to stay home and create. At first, I was perfectly content to have all this time to dedicate to music production. That quickly became overwhelming. I began to feel this pressure to make the best music I’ve ever put out because, hey, I had loads of time to perfect everything, right? It was hard to drown out that little voice and just take it easy. Now, I only approach my gear when I’m feeling inspired instead of grinding through long hours of forced pad smashing. It’s 2020. What is time, anyway?

Surprisingly, I feel just as connected to my creative circles as I did before. The methods of communication have changed, but the ties are still there. It's interesting to be in the same predicament as all other creatives on the planet at the same time. None of us know when it will end, and we will make attempts to return to our version of normality, but ultimately the healthiest approach is to find ways to enjoy the ride together.

Hua Li: The pandemic coincided with a lot of personal challenges as well as the death of a family member, so I’ve been away from Montreal a lot this year. In a way the shift to online helped me stay connected with my local music scene in a way that I don’t think I would have been, had this not been a pandemic year. So, it’s a blessing in disguise in that way.

Sabrina Sabotage: Well... I stopped DJing in bars and clubs 2 years ago because the lifestyle mostly was exhausting and slowly killing me. That’s when I transitioned to pursuing producing exclusively. I started working on a bunch of amazing projects: interactive games, sound design, installations, and audio for all kinds of expositions and events. It’s been crazy… [I’m] learning a lot, and feeling like I am where I should be, and that’s the best feeling ever! It is a little lonely though working alone at my studio, and the pandemic made it difficult to link with people. So I guess I needed the Loop Sessions events for the community and the exchange that I so miss with other musicians and producers. I also got more confident in my own producing [abilities], and finally decided to start participating online this year. It’s been nice exploring that side of production for me. It’s a well needed moment in the month where I can just go wild, and do anything and I seriously never know where the beat will go, it’s a vibe!

SLM: The pandemic's actually allowed me to focus more on improving myself as an artist, vocalist and musician. It's allowed me to connect with new people around the world who are in the music scene and make new connections. I've really appreciated the time to slow myself down and really hone in on things I've always been interested in, but never had the full capacity to commit to perfecting.

AC: What aspects of transitioning these events from IRL to online resonate with you in a positive way? Have you noticed any changes in engagement or accessibility, say?

Viv Imara: Yes! I have. People find it simpler and more convenient to attend. I’ve had non-producer friends tune in to Loop Sessions live and comment on submissions. It’s great to be able to continue to provide a much-needed creative channel for both artists and listeners, and even inspire newcomers to share their work. I’m excited by how accessible it’s become for anyone to join in.

Hua Li: I deeply miss being on the road, but at the same time I’ve enjoyed taking more time with my shows and creating special productions for the rare performance opportunities I’ve had. I’m doing a live stream performance for Suoni TV on November 28th where we will be creating a luscious garden set inside La Sala Rosa. Something like this would have been so extra pre-pandemic, but now it’s justifiable… So that’s been a fun creative outlet for me. I also feel like having stuff online has increased the reach in really interesting ways. For instance, with my work at POP Montreal, a lot of people who wouldn’t have been able to attend the festival normally have been checking it out. I got to access far-reaching speakers for POP Symposium that I couldn’t have flown in had all our events been in person. I love the energy of being in physical proximity with people but something online events have brought to the fore is how deeply connected we are across the globe.

Sabrina Sabotage: I never participated IRL, so for me online events changed everything! It made me more secure to share I think.

SLM: I honestly wish outside would just open back up so we can stop with all the virtual performances, but events like these are a real dope way to connect with new audiences, globally, and showcase one's talent. It resonates because since the pandemic's made it hard to see people in real life, online events don't completely lock you off from reaching your loved ones and people in general altogether, especially as an artist who's building their career from ground zero. So I'm just really grateful for all of the experiences and opportunities to go off!

Sabrina Sabotage by @cleobolduc, @marieme_qc, @diastronauts, @lou_belanger, @stlaurenttv, @disquesstlaurent

AC: Of course, the overlapping of both of these events this year is super exciting! What are you looking forward to, and what can folks expect to catch this week?

Viv Imara: When I found out it was happening I was ecstatic! I think these collaborative events are just what we need right now. I’m looking forward to seeing a rise of online events that link artists of various disciplines together. I think we’re doing the best we can with the tools we have. It’s only going to get more immersive from here on out!

Hua Li: I’m most looking forward to hearing everyone else’s verses! I’m not a freestyle rapper, like stubbornly so, but I’m trying to change that about myself. I don’t believe in non-improvising jazz musicians, so why should I let myself off the hook in this other genre I care about so deeply? Folks can expect from me, hopefully vulnerability and a good shot at something out of my comfort zone!

Sabrina Sabotage: Houuuula, I am excited to participate and mostly hear what everyone comes up with beat-wise and seriously... I just hope I’ll find the right loop for me and produce something decent that day!

SLM: I'm most looking forward to pushing & testing myself to a new level through this challenge, show out and have fun! You can expect a lot of confidence and hot bars outta me - regular shit LOL. I'm really excited to see what everyone brings to the stage!

AC: Before we end off, are you working on any exciting projects that we should look out for in the near future?

Viv Imara: I just released a very informal EP on Bandcamp and SoundCloud called Unreleased Tracks + Lost Beats, featuring some roughly mixed and unfinished beats from 2017. I have a bad habit of hoarding projects, so it felt good to finally share them before releasing any current work. I’ll be releasing my first real project by the end of February of next year.

Aside from that, I recently launched my online thrift shop Junkselekta. I sell a variety of gender-inclusive vintage clothing from the late 80’s to the late 90’s. My goal is to incorporate local producers into the brand and use it as a platform to promote Canadian artists who also appreciate that 90’s flavour. Exciting things to come!

Hua Li: Please tune into my livestream concert on Suoni TV November 28th. It’s the launch event for my EP Yellow Crane, which I wrote this year dedicated to my mother’s hometown, Wuhan, China.

Sabrina Sabotage: I do have music coming out, a song I produced for singer Mia Martina, and I’ll be posting about it soon!

SLM: Yeah! I just announced a giveaway to promote my upcoming album dropping early December called The Complete Flex Season. It's a full length project, curated and sequenced to play completely from front to back. It's supaaa fire and I can't wait for y'all to see the rollout, it's really special. It was originally supposed to drop in October but... Nothing ever really goes according to plan with releases, as most artists will tell you. You can plan and plan and plan, but with the amount of shit you gon’ end up adding and subtracting to that plan. It's gon' come down to ending up doing shit two months later, sometimes more. And you just gotta let it rock and know its’ all ultimately for the best. My team and I worked really hard to make this a reality, and I can't believe it's finally 'bout to drop! You can keep up with this and other releases by following me on Instagram.

AC: And lastly, what is your favourite aspect of being a part of the Montreal hip-hop community?

Viv Imara: The way it feels like a big extended family. Had I known 5 years ago that the door was this wide open, I would have walked in sooner. The amount of genuine support I’ve received is heartwarming. No judgement whatsoever. I’m grateful for the friends I’ve made that have inspired me to keep going.

Hua Li: Sometimes I don’t at all feel a part of the hip-hop community since I operate on this weird, indie rock fringe often, but I do love calling such amazing talents such as Backxwash and Strange Froots my real friends.

Sabrina Sabotage: Right now, I feel like every event saves me from my own anxiety and just makes me feel like a human, connecting with other humans. I feel heard. and that’s the best feeling in this weird apocalyptic-type vibe we are all in. Feels like one of the very rare places in the general hip-hop community where it’s not overly toxic... Not to go into “girl-guy” dynamics, but it’s not easy being a woman that produces music. Feeling safe is one of the most important things, and Loop Sessions has always provided that for me, [and] made it easier for me to share [my work]. Seeing other women feeling the same way it’s priceless! And I just love listening to what people come up with. It just amazes me!

SLM: That there's so much talent here. Being able to put on for a city with so much talent the world has yet to get hip to and have my art be a part of that is a great feeling. It's great to be doing what I love, among such great company.

Hip Hop You Don’t Stop × Loop Sessions digital cypher event

Hip Hop You Don’t Stop

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Loop Sessions

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Viv Imara

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Hua Li

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Sabrina Sabotage

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SLM
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