Amanda Leigh Ponce really does it all. As an actor, graphic designer, and illustrator, she’s a force to be reckoned with. Get to know Amanda and all of her creative endeavours below.

Malaika for Also Cool: How did you get into creative work?

Amanda: I honestly can’t remember a time in my life where I wasn’t participating in something creative. I’ve been dancing since I was a kid and spent most of my childhood inside dance studios. After a back break right before college auditions, followed by illness, I switched gears. I focused on acting while I was recovering, and eventually ended up going to New York City for college to train to be a film actor.

Throughout that entire time, I had been drawing and teaching myself how to use design programs just as a hobby. It wasn’t until I got to New York that I realized that art and design were things I could pursue as a career. A friend of mine had seen some of my work and mentioned that I should set up an online shop.

So I began reaching out to the network I had established as a performer. Many of the theatre companies I’d worked at gave me my very first opportunities as a graphic designer, and really gave me the confidence to begin freelancing.

Also Cool: Do you have a primary medium?

Amanda: Yeah, it’s definitely changed over the years. I started out trying to act full-time, but being in a smaller market wasn’t sustainable. So now, art and design are my primary mediums, and how I spend most of my day today! Pre-pandemic I was auditioning a lot and going to New York for shoots, but everything came to a halt. I had to pivot and sort of re-assess how I was going to be able to pay my rent, ya know?

AC: I really enjoyed your blog post about the pressure to be productive as a creative during quarantine, and for your work to reflect the current times. Do you still feel that way now, and if so, how do you manage these expectations?

Amanda: Thank you. It was kind of cathartic to write, to be honest. I definitely still feel that pressure a little bit. I’m trying to learn how to give myself some grace and to not force myself to create out of an expectation. As a generally anxious person, I think I do that to myself a lot.

Since May, when I initially wrote that post, I’ve really been working on not stretching myself too thin. Setting actual work hours, allowing myself to pursue the projects and hobbies that bring me joy, scheduling out my social media weeks in advance so that it’s not even something I have to think about. Doing what I can to support and lift the voices of other Black and BIPOC artists who have the energy to create in that way has also been important to me.

I’m very slowly beginning to realize that my productivity and output do not define my human worth. The more I lean into that, the better I feel all around.

AC: Who are your creative inspirations?

Amanda: Oh gosh, there are so many different people, but some I can think of off of the top of my head are Hsiao-Ron Cheng, Corinna Dodenhoff, Frida Kahlo, Andy Warhol, in particular, have had a significant impact on how I see colour and composition.

AC: I love your fake film posters! What are some of your favourite films, and why?

Amanda: Thank you! I love working on alternate posters, it’s always a fun way to pay homage to movies that I love. Right now, I’m kind of obsessed with Bong Joon-ho’s Parasite. I thought it was really thrilling and beautifully shot and I’ve watched it multiple times now and have noticed something new with each viewing, which I love. Another film that I think is just so visually stunning that I know a lot of people hated, lol, but that I will always have a soft spot for is Sofia Coppola’s Marie Antoinette. The soundtrack, the cinematography, the costume and makeup design, it’s really just a visual treat and I really love highly stylized pieces like that.

AC: In your opinion, what makes a good poster?

Amanda: Whether or not it grabs my attention. It’s a weirdly simple answer but that’s kind of the point, right? Movie key art exists to get audiences excited/intrigued about what’s to come. So if it makes me really stop to take it in, it’s done it’s job. I think a lot of posters sort of fall into the same basic composition/fonts/etc. and I definitely feel like those are less likely to catch my eye.

AC: What’s the biggest lesson you’ve learned as a freelance artist? What would your advice be to others who are trying to figure out how the freelance world works?

Amanda: Honestly, that there’s enough work to go around for everyone. I’m so lucky to have a circle of incredibly creative friends and colleagues, and I find the more that you’re willing to support other artists (even if they’re your ‘competitors’) the more support that comes back your way, and then you’re really able to begin creating a community that you can lean on, which I think for me as a freelancer has been absolutely vital.

The other major lesson that I think every freelancer has to learn in their own time, is to know what your art is worth, and not budge on it. Figuring out my rates (and not being bullied into changing them once they were established) was a huge game changer for me.

As far as advice goes, I would just say don’t be afraid to shoot your shot. I’ve sent out countless numbers of ‘cold emails’ with my work to brands/companies that I would love to work with. And while most of the time it doesn’t work out, sometimes it does, and they wouldn’t have known me from any other artists out there if I hadn’t taken the time to do that. Of course with that being said, you need to make sure that you’re prepared and have a solid portfolio of work to show people, but ultimately I’ve found that most people are pretty open to this because artist and designers are problem solvers.

Also - and this shouldn’t be that surprising but - be kind! Firm, but kind. It will help you to navigate all of the different types of personalities that you’ll come in contact with doing freelance work.

AC: Finally, is there anything you want to promote or shout out right now? How can we can best support you?

Amanda: I would love if you checked out my website (amcoart.com) and gave me a follow on Instagram (instgram.com/leigh.corbett). For whatever reason, the amount of followers you have seems to “legitimize” artists in the eyes of some brands, so that’s super helpful for me as I continue trying to branch into the crazy world of brand partnerships. I also post cute cat pics! I’ve been selling prints of my work on Society6 for a long time and recently launched a store where I’m selling prints directly through my website, plus I have some tee-shirts available through Hot Topic! A visit through my website (to the ‘shop’ link) will direct you to all of those places!

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