Maryze Drops Sinister New Music Video for "Emo" (Hot Tramp Records)
Still from “Emo” by Maryze
Spooky season has reached its peak, and Montreal’s alt-popstar Maryze is here to celebrate with a brand-new music video for “Emo”. The single first garnered nostalgic admiration upon the release of 8 — Maryze’s debut album, out earlier this year via Hot Tramp Records — for its torment and evocation, reminiscent of artists like Green Day and Avril Lavigne. With the release of this video, Maryze sculpts a queer love story turned horrifically upside-down.
Still from “Emo” by Maryze
The self-directed video begins with a tender honeymoon phase between Maryze and model/artist Brit Carpenter. The pair is depicted lounging on the bed and laughing through skateboarding lessons, entangled in the purity of infatuation. But their spark turns into a destructive flame, with angst and toxicity steering their relationship out of control and towards a bloody end.
Detailing the theories behind their grungy and dysfunctional nightmare, Maryze shared:
I always seek out queer representation in horror, so this music video is my little contribution. I also feel like queer narratives lack the nuance that straight relationships receive in film, so I wanted to portray all the sides of the story, from beautiful tender moments to scary unhealthy fights. The horror aspect is left pretty ambiguous and moves into a more experimental art direction. We set out to use horror devices to illustrate the toxicity of relationships without having any explicit on-screen violence. I wanted the viewer to be left asking: “who killed who?”
To fully realize her cinematic vision, Maryze created the video concept with horror screenwriter Joel H. Brewster. The visuals were shot by artist Janette King and edited by Solomon Krause-Imlach, who also produced the song.
With its gory and gruesome complexity, this depiction of “Emo” fits magically within Maryze’s universe of transcendence.
Watch the video for “Emo” below, and catch Maryze DJing at the M for Montreal after-party (co-presented by Hot Tramp and Also Cool)!
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