Born at Midnite Shares New Single and Video for Spirited Pop-Banger "Pop Charts"
Born at Midnite, Amery Sandford (left) and David Carrier (right), photo courtesy of Arbutus Records
Montreal’s faux-vanity duo Born at Midnite, composed of Amery Sandford (Alpen Glow, BBQT) and David Carriere (TOPS, DVC Refreshments), made a splash back in 2020 with their bouncy & beachy self-titled debut. Today, the pop aficionados share “Pop Charts,” the first earworm off their new 7” of the same title, out on Arbutus Records July 23rd, 2021.
“Pop Charts” plays off of the band’s signature “unsponsored product-placement-punk” sound and method. Atop 80s-clad samples, synths and sparkling guitar, the self-described pseudo-anthem bemoans artificiality in the entertainment industry with a tactful self-awareness; completed by Sandford’s campy vocal performance and a saxophone solo from special guest Mitch Davis. Born at Midnite says the track “was written cynically after hate-bingeing the Netflix tour-de-faux Westside, a show that parades a handful of insecure influencers who are tasked to create a hardship themed musical in an LA nightclub.”
To complete their commentary, the pair premieres an equally hilarious music video alongside the single, directed by Raphaël Sandler, with animations by Sandford. In the video, Carriere plays Sandford’s manager, and sells her out by replacing her with an AI robotic-pop star called Amerbot. After Amerbot soars to the top of the interplanetary charts, the real Amery confronts her sleazy manager and combats Amerbot in a legendary showdown in the name of artistic integrity.
Watch Born at Midnite’s video for “Pop Charts” below
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