Sugar, Spice and Everything Nice: Vanille Serves Up Franco-Pop for Brighter Days Ahead

 

Rachel Leblanc / Vanille by Dominic Berthiaume

After three years of creative introspection, pop singer Rachel Leblanc, also known as Vanille, is footing a more sincere debut en Français with the release of her LP Soleil ‘96, via Quebec label Bonbonbon. What makes this album especially validating for the 60s-inspired artist is allowing her mother tongue, and by extension her unmediated stream-of-consciousness, to bloom in her songwriting. Ditching English lyrics has brought on a new level of confidence for Leblanc; allowing her embody a performance style that nurtures her artistic pursuits, rather than projecting the image of a “cool” frontwoman for the sake of her audience. For lovers of Françoise Hardy and Mazzy Star, look no further — Vanille is reviving yéyé with a lusty 90s sensibility. Take a peek at our interview below to read more about her playful, and signature, je-m'en-fous approach to songwriting.

Zoë Argiropulos-Hunter for Also Cool: Hi Rachel! Thank you so much for collaborating with Also Cool. To start, can you tell our readers more about your act Vanille? Would you describe "Vanille" as a persona, or more so as an extension of yourself?

Rachel Leblanc: Thank you so much for having me! Vanille is really just the name of the project. I don't really like when people call me Vanille or ''the singer of Vanille,” haha! It's not a persona, nor a fraction of myself. I just wanted a name for the project that reflected the cuteness and nice vibes of my music! I started Vanille four years ago and I originally sang in English. I later realized that I was not completely honest with myself, and that [the project] was less me and more the image of what I thought was “cool.” From that realization, I began to write songs in French — more in a classic writer-composer spirit than what I did before, and I really found confidence in that.

Also Cool: You've recently released your first album Soleil '96 - congratulations! Can you share what inspired this album, both emotionally and sonically?

Rachel Leblanc: I was really inspired by the 60's British bands and the ones from the West coast of the US in the same era. I wanted to make a rock album, but also an album with catchy melodies and bittersweet lyrics. I listened a lot to Margo Guryan, The Beach Boys, The Zombies but also Sonic Youth and Belle & Sebastian. That melting pot made me write different kinds of songs over the past four years. I usually write songs when I listen to a lot of music during the day. I spin LPs everyday and the greatness of what I hear always pushes me to write, or at least to try something. That's where I get all my inspiration.

AC: Branching off of that, releasing an album is always exciting for an artist, especially when it's your first! Did anything about the experience of producing and sharing Soleil '96 impact your outlook as an artist? Were there any moments that were particularly special?

RL: Releasing an album during a pandemic is weird, but I never experienced it during ''normal times,'' so I couldn't compare, haha. I think that it was mostly good, because people were happy to hear a new album and the enthusiasm was really there for me. I enjoyed making this album with my friends and I will continue to work with the people I know and love! I understood how important it is for me. The team of people I worked with (Guillaume Mansour, Jean-Sébastien Gervais, Julien Pagé, Benoît Parent and Emmanuel Ethier) were very tight and professional. It was also a huge, fun experience because it was taped before the pandemic and we ate a lot of food during those sessions — a lot of candy… and that's something I will remember. I'm starving right now!

Rachel Leblanc / Vanille by Dominic Berthiaume

AC: You mention that you take inspiration from French yéyé singers from the 1960s; what about these artists and their music resonates with you?

RL: I just adore the simplistic melodies and the light-hearted energy from this era. There was a nice effort in making pretty music and the refinement is beyond compare! The looks were also on point, haha! There's also a kind of je-m'en-foutisme that I really love. The attitude and style of the Swinging Sixties and the psychedelia influence on the artists interests me a lot.

AC: In relation to those influences, what is your approach to making music that has a vintage appeal with a current twist? Are there any particular practices you use to achieve this sound?

RL: We used a lot of old guitars for this album. Emmanuel helped a lot to choose the right guitars and basses for each part on the album. We used a lot of different mics with various reverb effects, and kind of created with a speaker in another room where our winter boots were. We used different kinds of synths also… I'm unfortunately not a gear gal and I couldn't tell what we used, haha! I think it could have sounded more retro, but I the next [album] will fulfill this need! I want to use old instruments like the harpsichord and the mandoline. I'm looking forward to that!

AC: I know that you recently were on the cover of Le Devoir and were featured in the Journal de Montreal, which are amazing milestones! How does it feel to receive such positive reception so far, and what lasting impressions are you hoping the album will have?

RL: It's such a dream! I couldn't be happier. The fact that my music resonates with a lot of people is the best feeling in the world. I'm really grateful for what's happening to me and I'm living this precious time with a lot of tenderness for everyone. I wish I could play live in front of people and see them smiling and singing with me, but I'm sure it will happen one day! I hope that this album made people feel a little better or understood during these times (sorry I sound like an ad).

AC: Before we let you go, what is the year ahead looking like for you, and how can we best support you and your music?

RL: I hope to be able to play everywhere in Quebec this summer, but it's really too soon to tell... I will definitely work on my second LP, taping it in the woods in the Laurentides, probably in Fall. A bright year is ahead of me and of all fellow artists. People will want to date [again] and everyone knows that bringing your crush to a good show is the way to go baby!

Vanille (She/Her)

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Zoë Argiropulos-Hunter (She/Her) is the Co-Founder and Editor of Also Cool Mag. Aside from the mag, she is a music promoter & booker, radio host & DJ, and a musician.


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