Janette King Sinks Into Self-Confidence with Euphoric New Video for "Ooh Yeah" (Hot Tramp Records)
With less than a week until Valentine’s Day, songstress Janette King is paying intimate tribute to the ultimate lover – herself. The slinky and self-assured “Ooh Yeah”, off Janette’s debut EP What We Lost, is reborn with a liberated new music video.
“Ooh Yeah” sees Janette re-emerge with a deep admiration for all that she is worth, wrapping the listener in waves of inspiration to follow suit. Produced by GRAY, the song documents Janette’s journey into the realm of self-pleasure, offering a masterclass in putting yourself first and chasing your wildest dreams and greatest ambitions. “Ooh Yeah” elaborates on Janette’s unique concoction of R&B and woozy electronica, showcasing her vocal agility.
"'Ooh Yeah' is about breaking trauma patterns, "killing" your old self in order to be reborn into the greatest version of yourself,” Janette reflects on the track. “This idea of walking into a new sense of self came from the forced time alone due to the pandemic, where I was left to reflect and learn what my soul truly needs in order to feel whole.”
In the new DIY-style video for “Ooh Yeah”, Janette and pals soak in the pleasures of indulgence, transcending through various states of euphoria. Between cupcakes, champagne and video games, the deeper meanings of solace are explored. The video is directed, shot, and edited by Alexandra B. and Elya M.
As Janette explains:
“These visuals are a celebration of joy. It’s a music video about what it means to feel good in one's own skin and not feeling shame when one enjoys that feeling. Liberating oneself from societal pressures and expressing one’s sexuality in whatever way it feels best. It’s about self-pleasure, love, community and independence.”
Watch the video for “Ooh Yeah” below!