Also Cool: Before we begin, tell us who you are and about your individual artistic pursuits.
Mags aka Passion Froot: My name is Mags. I’m an illustrator, cartoonist and graphic artist by trade, as well as a beatmaker, singer-songwriter, MC and casual guitarist.
Naïka aka Dragon Froot: My name is Naïka, I’m a Haitian, queer, Black woman. I’m a singer-songwriter, a guitarist, a bassist, and an MC. I recently released my first solo album, Painted Imageries, this past January.
Sage aka Star Froot: Hello, I’m Sage! I'm a singer, songwriter, actor and producer. I am also a passionate linguist, studying Spanish and Mandarin. Learning languages is a really interesting and ceaseless artform to me.
AC: Individually and collectively, how has music helped you learn and grow?
M: On an individual level it has helped me spiritually for as long as I can remember, producing (more so than writing) has somewhat helped me translate my journey to sound. It’s also helped me reconnect to my ethnic origins as a first-generation African-American; in learning how to sample, I’ve been able to reimagine classic songs my parents would play around the house, or that I would hear over the summers of my childhood visiting relatives. As part of a collective, I think I’ve been able to contribute the story-telling attributes of my instrumentals, as well as the eclectic sounds of our diaspora.
N: Individually, music has helped me grow into who I am and explore every facet of what I am., [Music] has given me the ability to express myself in a way that can be scary, but at the end of the day, honestly. Collectively within Strange Froots, this band’s music has allowed me to step out of my comfort zone by pursuing artistic directions and musical styles that are not necessarily my go-to. The band keeps challenging the ways that I write, compose, and structure music, and I love that about Strange Froots.
S: Music has given me a way to express myself creatively and honestly. As a dynamic introvert, I spend most of my time reflecting over socializing. Music has been a great conduit for me to both share who I am and bond with those in my circles. It’s how I found Mags and Naïka all those years ago. I can’t imagine life without music. If I don’t like the song, I’ll change it, but there are very few times where I’ll go for silence.
AC: What are the Froot origins? How did your diverse creative backgrounds come together for the first time?
M: At the time of our meeting (Spring 2014), I was in my last year at Concordia. I was VP Marketing and Communications for the then-named Hip Hop Heads Concordia, of which I am a co-founder; this was a revival of the university’s long-defunct hip-hop club. I had by this time already been acquainted with a few of Montreal’s hip-hop artists, and it’s through them that I was introduced to NoBad Sound Studio.
N: The manager of NoBad Sound at the time wanted to do a “girl” workshop, ‘cause few of them were at the studio and few were seen in hip-hop in general. It’s through this that our diverse creative backgrounds came together. I came up with the name Strange Fruits (paying homage to Billie Holiday and Nina Simone) for our band, as we are all Black and know what the song talks about: it was very dear to me, to us. Then Mags came up with the spelling “froots,” like the cereal, ‘cause we’re all nerds like that and are all pretty “out there”... fashion and personality wise, we’re all very colourful. But it says a lot too: the “roots” within fROOTs, refers to our Black roots, and it is also a derogatory gay term that was reclaimed by the queer community; which includes all of us in this band.
S: I was the last to arrive. I went to NoBad interested in beatmaking workshops, when I met Mags and Naïka days later. We shared our musical taste and gauged that we all had very different musical backgrounds. As the alternative member of our alternative-chill-soul collective, I am influenced by rock, house, jazz, pop, film scores, musicals, i.e. eclectic. I was also part of a theatre troupe and sang in choirs growing up, so working together came very naturally