PREMIERE: Alix Fernz Enters a Black Lagoon Alternate Reality in "Muselière"
Alix Fernz by Antoine Giroux
Allo, and welcome to the world of Alix Fernz. The local post-punk artist has been taking over the Montreal scene over the past several months, most recently playing explosive sets at M for Montreal, Taverne Tour, and Le Phoque OFF. We've been fans of his work since seeing Alix perform at Système earlier last year, where he somehow managed to crowd-surf the dancefloor. It's also become the norm for us to greet each other by saying "AllO," inspired by Alix's song “Muselière”, so we couldn't pass down the chance to premiere the music video.
As we enter Alix's subconscious, we're greeted by a Black Lagoon-inspired version of himself, chasing him relentlessly in and out of his dreams. We follow Alix's alter ego as he robs a vintage shop, parties too hard, and gets kicked into another dimension where he gets into even more trouble.
"Through a character named Benjamin, the lyrics from “Muselière” recount my experience at a private school where freedom of speech was frowned upon. It's the first track of the album, a key song filled with intensity." – Alix Fernz
Alix Fernz by Antoine Giroux
“Muselière” gives us a taste of what's to come with his debut album Bizou, which is set to be released on April 19th via Mothland. Bizou depicts, through honest and anchored lyrics, a red-lit reality, the scene for nocturnal musings ranging from petty fantasies all the way to lurid nightmares. Singing about bar life, Alix delves into psychosocial disorders, drug addiction, and fear while drawing inspiration from high heels, lipstick, transvestism, fashion, and weirdos. He lays out along masqued syllabic beats the accounts of a coming-of-age in an era wherein likes and memes are all the rage. It's a beautiful delirium at the crossroads of art, pop, punk, and psychedelic rock, hitting the hearts of fans of Hubert Lenoir and Crack Cloud.
Catch Alix on tour across the USA & Canada in the coming months:
March 6th, 2024 - Montréal, QC @ La Sala Rossa (with Omni)
March 11th-16th, 2024 - Austin, TX @ SXSW
April 28th, 2024 - Toronto, ON @ The Baby G
May 16th, 2024 - Montréal, QC @ Pow Pow (Montréal Album Launch)
May 23rd, 2024 - Chicoutimi, QC @ Bar à Pitons
May 24th, 2024 - Québec, QC @ Le Pantoum (Québec City Album Launch)
May 25th, 2024 - Rimouski, QC @ Les Bains Publiques
Alix Fernz
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Malaika Astorga is the Co-Founder & Creative Director of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media strategist currently based in Montreal.
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