If there's one thing I know for sure, it's that I want to be comfortable. We all know that loungewear has taken the world by storm over the past year and a half. It's since become a staple in our lives, impacted style trends, and at least for me personally, how I dress on a day-to-day basis.

But let's be clear, just because I want to be comfy doesn't mean I want to look like a pile of blankets. And in a world of over-consumption, if you're going to buy, why not buy from more sustainable and ethical brands?

Today we're premiering a collection that checks all those boxes and more, Bad Wrld. Bad Wrld is a luxury fashion brand specializing in one-off, custom and limited edition robes and accessories for after swim, bath, spa, club, or just to lounge in. The robes range from more classic belted robes to cute fits of towel shorts and cropped jacket tops.

The collection debuts with a beautiful video and photo series shot by Ariana Molly, which you can watch below.

The brand is designed and made by Danica Olders, utilizing recycled towels and 100% cotton terry cloth as ethically and slowly as possible. Bad means bath in Dutch, which Olders discovered on a trip visiting family in the Netherlands as a child who couldn't find the restroom.

The new collection for Spring/Summer 22 is called "Bath" and features seven original looks of 12 style variations, all done in monochrome white and grey, showcasing the design features available when ordering something custom.

Danica Olders is a Canadian transdisciplinary artist interested in space. Not like outer space but the space between people; the distance from a person to their connected walls/objects, the ownership felt of said spaces and the interactive energy possessed by them.

Her work is highly symbolic and largely based on humour. It is direct yet animated and friendly, easy to be near while maintaining socially charged ideas underneath the playful surfaces. The work is surreal, abstract and often practical, appearing as paintings, murals, graphic designs, costumes/fashion, digital animation, sculpture and installation of some or all of the above.

Olders has worked with numerous musical and visual artists creating costumes and visuals (VJ) for performances, album artwork, music videos, promotional material and merch. She has produced her own clothing labels, The Lost City (2012-16), Bad Wrld, luxury bathrobes (2020). She has been involved in the art direction of various establishments in Montreal such as Bar Pamplemousse, Le Mal Necessaire and Bar Kabinet, designing and producing murals, signage and silk-screened wallpaper.

Watch the Bad Wrld runway below

BAD WRLD

Website I Instagram

CREDITS

In order of appearance: Philippe Minkoué, Petr Barykine, Paige Walker, Marius Mevold, Julio Mendy, Audrey Mcdiarmid, Jessica Johnston

Camera Operator: Ian Cameron

Camera Operator: Jonathan Durand

Aerial Camera Operator: Sharif Mirshak/Parafilms

Original Music by Dapapa

Mixed and Mastered at Breakglass Studios by James Benjamin

Field Recordings by James Benjamin

Makeup Artist: Dahlia Doe

Photographer: Ariana Molly

Assistant Director: Laura Acosta

Production Assistant: Zander Blanchard

BTS Camera Op: Sam Rae

Transmission Executive Producer: James Benjamin

Transmission Producer: Ian Cameron

Executive Producer: Danica Olders

Director: Danica Olders

Co-Director: Ian Cameron

BATH by BAD WRLD - designed and fabricated by Danica Olders

Special thanks to: Anisa Cameron, Garret Douherty, Connor McComb, Lukas McComb, Mara Franco, Stacy Lee, Sherry Luger and Michael Mikelberg

Related Articles