Have you been craving some indie-disco, perfectly wobbly serotonin-inducing tunes? Introducing Tuff Bear, a Bristol, UK-based artist who has just released his latest track, "Talk to You," featuring bb sway.

Tuff Bear is an easy fix for anyone who's a fan of Mild High Club, 2016- era Jerry Paper, Soft Hair, and Drugdealer. "Talk to You" is the first glimpse of his first EP, Tuff Bear's Picnic, which will be out later this spring via Acrophase Records.

Throughout the pandemic, Vernon developed his sound and aesthetic drawing on 70s disco, 90s dance, and contemporary indie-pop. He started on this first instalment of the Tuff Bear project in April of 2020 before signing to Acrophase Records and began piecing together the collection with label-mate PWNT. 

Speaking about the project and this first single, Vernon says:

"Essentially, Tuff Bear's Picnic is a project centred on themes of self-reflection and optimism in the face of anxiety. I felt compelled to draw on the mixed bag of emotional states that we were subjected to for months upon months, while also investigating and romanticizing memories of pre-COVID normality. 

“During a period in which we were all robbed of our sense of togetherness, I took comfort in nostalgic disco/pop music of the 70s and 80s, where concepts such as this often take centre stage as a means to encourage unity through dance."

Listen to "Talk to You" below

Tuff Bear

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Malaika Astorga is the Co-Founder & Creative Director of Also Cool. She is a Mexican-Canadian visual artist, writer, and marketing strategist currently based in Montreal.

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