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NYC Synthpop Sweetheart Shallowhalo Release "Hypnotize" on Open Tab (Fire Talk)

Art by anahit via Shallowhalo

Imagine a soft-grunge pastel ghost rave in an old Victorian mansion. That's the energy that Brooklyn synthpop artist Shallowhalo (yes her name is inspired by the Cocteau Twins song), the latest addition to the Open Tab roster, embodies with her track "Hypnotize." For fans of sugary-sweet Spanish pop, Kate Bush, Strawberry Switchblade and synthy nostalgia, Shallowhalo is right up your alley.

We got to chat with the singer about the track, her creative inspirations and more. 

Via Shallowhalo

Malaika Astorga for Also Cool: Hi! Let's start who you are and how you got into music.

Shallowhalo: I'm Allyson, and I've been making music as Shallowhalo for about a year and a half now! I've also been playing synth in my friend Harrison's band Turtlenecked since 2019, which is how I got into music. We could only play a couple of shows before lockdown, but by then, I was having so much fun that I just continued writing my own songs throughout quarantine. 

Also Cool: What's the creative scene like where you're based?

Shallowhalo: Now that the vaccine is out, I've been going to shows again, and I've noticed a lot more performances in nontraditional spaces, which is really cool. Just the other week, I went to see Slic play a show on a soccer field at a park in Ridgewood, and it was so much fun. One of my favourite venues is Market Hotel. I always get excited when a train passes by during a show because it feels like it's out of a movie. 

AC: We're big fans of both Strawberry Switchblade and Spanish pop. How did you get into these genres of music, and what are you bringing to them with this project?

Shallowhalo: Growing up, my mom, who is from Guatemala, would always play Spanish music. That's how I learned about bands like Mecano or Jeanette. When we first met, my partner and collaborator, Ezra, introduced me to Strawberry Switchblade because he said my style reminded him of Rose McDowell. 

AC: You have a strong aesthetic vision to go alongside your music. Where do you find your visual influences?

Shallowhalo: I've always been fascinated by musicians who incorporate strong visual components with their music, and recently, I've been in a nostalgic phase with mid to late 2000's electropop. It's a little kitschy, a little 80's, a little perfect, and a little awful. 

AC: Building off of that, if you were to have a Shallowhalo world, what would it look like?

Shallowhalo: It would be an old beautiful Victorian home in the middle of the forest with weeping willow trees out front and a wraparound porch. The home would only be a little bit haunted (by friendly ghosts), and all of my friends would be there. At night, it would turn into a rave. 

AC: Who are some artists who you think deserve more recognition right now?

Shallowhalo: I saw Cowgirl Clue play a few years ago, and I've been a fan ever since. She's consistently putting out cool mixes and songs. Recently, I've been listening to Cumgirl8 on repeat. 

AC: What can we expect from you in 2021? 

Shallowhalo: I have a bunch of demos that I've been sitting on, so I'm definitely aiming to put out an EP or album by the end of the year. Next week, I'm playing my first Shallowhalo show ever at Open Tab's launch party and have a couple more shows planned in October. Stay tuned!

Watch “Hypnotize” below

Shallowhalo

Instagram I Opentab

Bandcamp I Spotify I Apple Music

Malaika Astorga is the co-founder of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media strategist currently based in Montreal.


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