If you could visualize personal growth, what would it look like? For Magi Merlin, i's a shimmering gold and blue haze of past versions of yourself, swirling to culminate into something new and more beautiful than ever before.

Today Montreal's rising indie sweetheart Magi Merlin releases her official music video for “Mock Meat” in collaboration with director Laurent Malo. According to Magi, "I wrote ‘Mock Meat’ after removing myself from a toxic and unhealthy friendship. I wanted to protect myself while at the same time making sure to be introspective and self-critical. I found it easiest to do this through songwriting. ‘Mock Meat’ and my entire EP Drug Music is essentially my attempt at developing into a more badass person. My music documents my personal growth, my journey to bad-assery."

On the video, Malo comments: "The concept for the video emerged from Magi's original cover idea for the EP. I was inspired by the eeriness and sensuality that emanated from the track. We wanted to show Magi's badass, powerful side while juxtaposing it with vulnerability. We kept the blue tritone of the EP's cover for the video's colour theme as well as mixing it with a yellow sepia tritone to continue to play with opposing sides (light and dark, weak and strong, cold and warm). The effects used for the video are a mix of slit scanning, bulging, time displacement and turbulent displace."

We got a taste of the surreal with her last video for “Walking To The Dep,” but this release is on a whole new level. Shimmering illusions of former identities, lava-red high heels that elevate her to the stars and more are waiting for you in her new video.

Watch “Mock Meat” now.

Magi Merlin

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Malaika Astorga is the co-founder of Also Cool. She is a Mexican-Canadian visual artist, writer, and social media specialist, currently based in Montreal.

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