Alpen Glow's Latest Single "Boring Potion" Serves Up Disco-Pop Candor
“Boring Potion” single art by Amery Sandford
It’s an ongoing joke here at Also Cool HQ that we are all deathly terrified of being perceived. We are, of course, never alone – no matter your creative discipline, it’s a common predicament to be stuck in the fear, annoyance, or outright disinterest that comes with establishing yourself and your artistic outputs as a Brand ™. Enter Alpen Glow with “Boring Potion”, a sparkling disco number that wraps these grievances in a hyper-saturated sheen.
Alpen Glow is the loner pop project of Montreal-based visual artist and musician Amery Sandford (also of BBQT and Born at Midnite). Her work as Alpen Glow is characterized by an interest in the constructed persona and escapism into digital realities, as reflected on releases like debut EP Amertape 2020. Sandford’s music balances refreshing sincerity with an appreciation for the transcendent qualities of a good pop hook. A winning recipe!
Amery Sandford of Alpen Glow. Photo courtesy of Tess Roby
“Boring Potion” unites listeners with its bright keys and light-hearted rumination. The track’s musings implore us all to explore our varyingly-tormented relationships with press cycles and story shares. On the makings of the track, Sandford explains:
“I made this song last winter when we had curfew at 8 pm every night in Montreal. These depressing circumstances manifested in me a very intense figure skating addiction, and everyday I would go to the park by my house and twirl around to F.R. David's Words album. It totally inspired this disco track that I made to let out some frustrations about feeling obligated to constantly self promote online.”
Complementing the release of “Boring Potion” is a charming visualizer video, also concocted by Sandford. Viewers take a trip inside the unofficial Alpen Glow bar, a 80s-tinged fever dream of dancing chalices and wildlife portraiture. Between this space and the Amerbar depicted in “Saturday Nite”, we propose a bar crawl. Drinks on us.
Watch the “Boring Potion” visualiser below!
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Rebecca Judd is the features editor of Also Cool Mag.